web analytics-tracking-soltuion pro services
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Working Process

Step 01

Set Up the Server-Side Environment
Begin by selecting the right platform for server-side tracking. Stape, GCP, Taggrs are popular choices. Start by setting up a server container. If you’re using Google Tag Manager (GTM) with GCP, create a Google Cloud Function or App Engine to act as the server endpoint. For Stape, you can use their managed hosting to quickly set up the server-side GTM environment. Similarly, tools like Taggrs and Elevar offer built-in solutions to set up server-side tracking without needing deep technical knowledge.
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Step 02

Configure Tracking Tags and Data Flows
After setting up the server environment, configure the tracking tags and data flows. In your server-side GTM container, set up tags for key events like page views, purchases, and form submissions. Configure the client-side GTM container to forward data to the server container, which then processes and sends the data to platforms like Google Analytics, Facebook Ads, or other marketing tools. Tools like Elevar simplify this process with pre-built templates and guides for configuring common events and data layers.
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Step 03

Test, Deploy, and Monitor
Test the entire setup to ensure data is being tracked accurately and flowing correctly from the client-side to the server-side and into your analytics or ad platforms. Use debugging tools provided by GTM or platforms like Elevar to troubleshoot any issues. Once testing is complete, deploy the setup to live environments. Continuously monitor the tracking to ensure it’s working as expected and provides accurate data. Regularly check and update the server-side setup for any changes in tracking requirements or platform updates.
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web analytics-tracking-soltuion pro services

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 Created with ♥︎ Developer Kaushik

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