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Finding it difficult to track user behavior and measure conversions accurately? I can help you overcome these challenges with Server-Side Tracking, ensuring better data accuracy and improved marketing performance. As privacy regulations and ad blockers limit traditional tracking methods, many advertisers struggle with incomplete data and unreliable attribution.
By implementing Server-Side Tracking, you can bypass browser restrictions, capture first-party data, and enhance your tracking precision. This method allows you to send data directly from your server to platforms like Google Analytics, Facebook Conversion API, and Google Ads, ensuring reliable conversion tracking even in a cookie-restricted environment.
With iOS 14+ updates and ad blockers limiting traditional tracking, server-side tracking enables reliable data collection by sending user interactions directly from the server, reducing data loss.
By leveraging server-side integration, businesses can capture first-party data and send it to platforms like Google Analytics, Facebook Conversion API, and Google Ads, ensuring better attribution and campaign optimization.
Since server-side tracking does not rely on third-party cookies, it enhances data security, ensures compliance with privacy regulations (GDPR, CCPA), and gives businesses more control over user data.
You can help customers in real-time across all of your channels from email, social, website, iOS, and Android apps.
Created with ♥︎ Developer Kaushik
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